How to Use AI to Read Buyer Signals Before Your Competitors Do
Learn how to optimize your content for AI search engines like ChatGPT and Perplexity so your brand gets cited, not just ranked. A practical guide for demand gen teams.
Using AI to Audit and Refresh Outdated Content
A content audit is the process of systematically reviewing your existing website content to evaluate its accuracy, relevance, and performance, then deciding what to update, consolidate, or remove. When AI …
SentinelOne Delivers AI-Powered Security to On-Premise and Airgapped Environments
AI security for on-premise and airgapped environments refers to the deployment of artificial intelligence-powered cybersecurity tools directly within an organization’s own infrastructure, rather than through the cloud, so that all …
What Technology Buyers in Education Are Prioritizing Right Now
When people talk about technology in education, the conversation often jumps straight to AI. But the data tells a more balanced story. In our review of education-related responses, we found …
Using AI to Build Smarter Content Calendars
An AI-powered content calendar is a planning system that uses artificial intelligence to help marketers research topics, identify trends, schedule posts, and maintain a consistent publishing rhythm across channels. Unlike …
Microsoft Acqui-Hires Sequoia-Backed Cove Team, Signaling a New Chapter in the AI Talent Wars
An acqui-hire is a corporate acquisition strategy in which a company purchases or absorbs a startup primarily to recruit its talented team rather than to acquire its product or technology. …
Synthetic Audiences: Is It A Smarter Way To Test Your Audience?
Synthetic audiences use AI to simulate how real consumers respond to marketing creative – without recruiting actual participants. The blog weighs the genuine advantages (speed, cost, privacy) against the real limitations (cultural nuance, creative risk, regulatory uncertainty).
What Tech Buyers Actually Care About, By Job Level
When we analyzed real buyer interactions across campaigns, a clear pattern emerged: different job levels are not just involved in different parts of the decision; they are interested in completely …
Zero-Click Content Strategy: What It Means for Marketers (and Lead Gen)
Zero-click content strategy is about making your website a source that AI platforms like ChatGPT, Perplexity, Gemini, and Bing trust enough to cite in their answers. The core tactics include structuring content with question-based headings and FAQ schema, keeping sections between 120 and 180 words, unblocking AI crawlers in your robots.txt file, publishing original data, and building off-site authority through PR and guest content. Success is measured not just by traffic, but by branded search volume, direct traffic lift, and lead quality. For B2B marketers specifically, AI-referred visitors convert at a much higher rate than traditional organic traffic, making this a lead generation strategy as much as a content one.
Do Some Industries Buy Faster? What the Data Actually Shows
One of the easiest assumptions to make in B2B marketing is that certain industries always move faster than others. Finance must be slower. Technology must be faster. Manufacturing probably sits …
