The Right Way to Think About Brand Presence in AI Training Data
Brand presence in AI training data refers to how, how often, and how accurately your brand appears in the enormous collections of text that large language models (LLMs) like GPT-5, …
The Biggest Daily Frustrations Marketers Deal With (That Nobody Talks About)
TL;DR: Ask marketers what frustrates them most, and surprisingly few mention writing content or launching campaigns. Instead, many point to constant context switching, reporting, scattered data, changing algorithms, stakeholder education, …
Microsoft Becomes First Hyperscaler to Adopt 3M EBO Technology
The 3M and Microsoft strategic partnership is a two-way collaboration, announced on July 15, 2026, that pairs 3M’s materials science and precision manufacturing with Microsoft’s cloud and AI capabilities. Under …
Why Talking Less About Your Product Can Generate More Pipeline
TL;DR: A growing number of B2B marketers are finding that educational, problem-focused content often generates more pipeline than product-focused marketing. Rather than leading with features, pricing, or product comparisons, they’re …
What Is Grok 4.5? Everything to Know About xAI’s Latest AI Model
Grok 4.5 is the latest large language model from xAI, released on July 8, 2026, and positioned as the company’s smartest model to date. Built to excel at coding, agentic …
Using AI to Build Predictive Lifetime Value Models That Shape Acquisition Strategy
Predictive customer lifetime value (CLV) is a data-driven approach that uses artificial intelligence and machine learning to estimate the total revenue a customer will generate over the course of their …
The Marketing Skills That Won’t Become Obsolete
TL;DR: Ask a room full of experienced marketers what one skill every beginner should learn first, and you’ll get surprisingly different answers. Some recommend copywriting. Others say search intent, reporting, …
Why Marketing Attribution Keeps Getting Harder
TL;DR: Marketing attribution is getting harder because the B2B buying journey is no longer linear, visible, or easy to track. Buyers are influenced by AI search, LinkedIn posts, communities, podcasts, …
Hiring in the AI Era: Why Resumes Matter Less Than Ever
TL;DR: Hiring managers across marketing, design, development, and other knowledge-work roles are facing a new challenge. AI can write polished resumes, generate compelling cover letters, optimize portfolios, and even help …
The Right Way to Use AI for Internal Marketing
Internal marketing and employer branding refer to the strategies companies use to communicate their values, culture, and identity to two critical audiences: current employees and prospective hires. While external marketing …
