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Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence

White Paper Published By: Customer Chemistry
Customer Chemistry
Published:  Nov 14, 2006
Type:  White Paper
Length:  7 pages

Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.



Tags : 
customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications