campaign

Results 1 - 25 of 721Sort Results By: Published Date | Title | Company Name
Published By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
Tags : 
    
Look Listen
Published By: Cisco Umbrella EMEA     Published Date: Aug 09, 2019
"We live and surf in a cyber world where attacks like APT, DDOS, Trojans and Ransomware are common and easy to execute. Domain names are an integral part of any business today and apparently an integral part of an attacker's plan too. Domain names are carriers of malwares, they act as Command and Control servers and malware's ex-filtrate data too. In today's threat landscape - predicting threats, spotting threats and mitigating them is super crucial.. This is called Visibility and Analytics. Watch this on demand session with our Cisco cloud security experts Shyam Ramaswamy and Fernando Ferrari as they talk about how Cisco Umbrella and The Umbrella Research team detect anomalies, block threats and identify compromised hosts. The experts also discuss how effectively Cisco spot, react, filter out IOC, block the network communications of a malware; identify and stop a phishing campaign (unknown ones too). "
Tags : 
    
Cisco Umbrella EMEA
Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
Tags : 
    
HERE Technologies
Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
Tags : 
    
TIBCO Software
Published By: Adobe     Published Date: Jul 10, 2019
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by: — Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts — Accelerating time to value from marketing and brand campaigns by streamlining asset distribution — Improving team productivity through workflow automation — Reducing risk associated with the use of outdated or unapproved digital assets
Tags : 
    
Adobe
Published By: Uberflip     Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.
Tags : 
    
Uberflip
Published By: HP Inc.     Published Date: May 29, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
Tags : 
    
HP Inc.
Published By: HERE Technologies     Published Date: May 28, 2019
Loss of life in traffic death accidents in the U.S. is on the same scale as 25 full Boeing 747s crashing and leaving no survivors, in six months. It is a stark statistic which explains why the US Department of Transportation and the National Safety Council want to eliminate traffic deaths in the US within 30 years with their Road to Zero campaign. HERE location intelligence already supports more than half of the new elements included in the Federal Highway Administration (FHWA) guidance on crash reporting In the U.S. alone HERE currently works with more than 20 departments of transport and several large cities on improving traffic safety. As the world’s leading location platform, HERE also supports the global drive to Vision Zero.
Tags : 
impact, traffic, data, security, transportation, congestion, highway, crashes
    
HERE Technologies
Published By: HP Inc.     Published Date: May 20, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
Tags : 
    
HP Inc.
Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
Tags : 
    
Seismic
Published By: HERE Technologies     Published Date: Apr 24, 2019
Find out how Locomizer, the award-winning global leader applying pattern-detection and spatial analytics, leveraged data from HERE Places in order to define a precise audience segment and the 10 best JCDecaux digital billboard locations that would ensure a successful ad campaign. Read the case study to discover: - which audience segment was targeted - why location was an important factor - how HERE Places data played an essential role in the campaign’s effectiveness
Tags : 
spatial analytics, leveraged data, digital billboard, locomizer, here
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Evariant     Published Date: Mar 28, 2019
Healthcare marketers look to drive growth for their organizations, the orthopedic service line is incredibly competitive; digital trends show that orthopedics is one of the most searched services in healthcare. This guide explores five critical steps to building, implementing, and executing an optimal multi-channel orthopedic service line campaign.
Tags : 
    
Evariant
Published By: Cisco     Published Date: Mar 26, 2019
Uncover the riskiest 1% of threats you’ve been missing. In hours. Not days or months. Nearly all endpoint security solutions claim to block 99% of malware. But what about the 1% of threats they miss? The most dangerous 1% of threats will wreak havoc on your network. If you rely solely on traditional point-in-time technologies, such as antivirus, those threats can go undetected for 200 days on average. For months on end, they can be creeping in and moving laterally across your network causing damage through stealthy malware campaigns without you even knowing it—until it’s too late.
Tags : 
    
Cisco
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Tags : 
    
Group M_IBM Q119
Published By: HP Inc.     Published Date: Feb 14, 2019
HP SmartStream Designer is a simple and powerful variable data printing (VDP) tool that enables HP Indigo digital press owners to provide sophisticated high-value jobs and personalized campaigns. More than 2000 HP Indigo customers are using HP SmartStream Designer to harness the HP Indigo digital advantage for their business. Learn how HP SmartStream Designer can help you create high-value, high impact applications and open new opportunities with HP Indigo.
Tags : 
    
HP Inc.
Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : 
marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, business technology
    
The Economist Group
Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
Tags : 
marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
Tags : 
    
Progress
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
Tags : 
    
Claravine
Published By: Bluecore     Published Date: Dec 14, 2018
A sampling of marketing campaigns launched by our retail customers that showcase the variety of ways you can engage consumers to create a truly relevant shopping experience.
Tags : 
    
Bluecore
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.