digital strategy

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Published By: IBM     Published Date: Oct 18, 2016
The worldwide growth rate of digital data is staggering. If you're a CIO or a data center administrator, data growth statistics aren't just big numbers, they are a big problem -- for your company. Email messages, social media and blog posts, text and instant messages, photos, video and audio, machine-generated data, and transactional detail are on track to overwhelm your storage capacity. Read this paper for practical advice and smarter solutions for managing the information in your organization and getting back to a position of mastery over your data. Get this valuable resource now.
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ibm, analytics, big data, information governance, ecm, information lifecycle governance, knowledge management, enterprise applications, data management, data center
    
IBM
Published By: IAG Consulting     Published Date: Nov 01, 2006
This white paper is structured so that each page is its own "mini-white-paper" but each is also part of a total look at better structuring requirements documents, processes and content completeness. At the end of this paper is a one page "tear-out" summary which is both a shortened distillation of the content, and a diagnostic tool to start a peer discussion on your organization's performance.
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it management, digital mosaic, executive guide, business requirements, business management, strategy, business analysis, productivity, business metrics, best practices, executive, iag, iag consulting
    
IAG Consulting
Published By: Safari Books Online     Published Date: Sep 23, 2009
Leaders in both training departments and business units are waking up to the fact that most employee learning is informal. In this report, we will address just the first challenge - sourcing learning content and, more specifically, informal learning content.
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safari books, learning and development, learning broker, modern l&d, modalities, learners' needs and preferences, digital content library, informal learning, safari books online, corporate learning
    
Safari Books Online
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
Every inspiring organization, large or small, faced with the opportunities and challenges of digital business needs a digital-ready network. Agile, secure networks simplify IT and enable rapid innovation. Without a network that can actively enable and protect your business strategy, the applications, cloud services, and devices you deploy cannot live up to their potential
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Cisco
Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy, mobile marketing, multi device, storefronts
    
EX Squared Solutions
Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
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offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
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inreality, digital, strategy, content, commerce, it management, business technology
    
InReality
Published By: Optimizely     Published Date: Sep 28, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
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digital marketers, optimization, customer experiences, optimization strategy
    
Optimizely
Published By: Lenovo     Published Date: Nov 03, 2017
The power of digital transformation (DX) is delivered through devices. But too many digital transformation initiatives focus entirely on broad cloud, app, and software solutions. While end-user computing devices account for only a fraction of DX investments, underestimating their importance can risk your entire initiative. To ensure the success of your DX initiative, you need to have the right devices in the right hands to deliver your transformative experience. In this white paper, you’ll see how to avoid the pitfalls of DX, and how to evaluate your device requirements to maximize the potential of your DX investment. Download the white paper to find out more!
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Lenovo
Published By: Lenovo     Published Date: Nov 03, 2017
How can you drive digital transformation? Find out in three steps! This eBook provides you with the details you need to drive digital transformation (DX) in your organization. Highlighted for you are the key decision points, a defined path to success, and the critical role devices play in helping your team maximize DX results. You’ll get: • Check lists • Device recommendations • How to leverage DX with other solutions Download the eBook now.
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Lenovo
Published By: IBM     Published Date: Jun 20, 2014
Read this report from the Compliance, Governance and Oversight Council (CGOC) to learn how to reduce costs and increase performance by disposing digital debris.
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ibm, information management, compliance, governance, cgoc, digital debris, cost reduction, information governance, it management, storage
    
IBM
Published By: IBM     Published Date: Nov 19, 2014
According to a recent survey by the Compliance, Governance and Oversight Council, almost 70% of the electronic content and information organizations retain has no business or legal value. It’s simply digital detritus, retained because 1) we think we might need it sometime, 2) we forget about it, or 3) we don’t have policies and software in place to get rid of it. Ultimately, though, this unnecessary accumulation of content can create real problems in terms of e-discovery, regulation, management and cost. Watch this video white paper to learn more about: - How to get started on an information management strategy - The right combination of software and policy for successful information governance - The business case for proactive management of an organization’s digital footprint
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compliance, governance, oversight, digital debris, data cleanup, legacy data cleanup, information management, information management strategy, information governance
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement
    
IBM
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success? What You’ll Learn: • The channels and tools they’re focusing on for driving sales and profits. • How brick-and-mortar and ecommerce can complement one another. • Their take on mobile strategy and optimization by device. • The technologies they would invest in if time and money were no issue.
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ecommerce, consumer needs, retail
    
Bronto
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Is your website ready for the mobile revolution? If you haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover.
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website design, responsive design
    
Bridgeline Digital
Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content, knowledge management, business technology
    
KnowledgeVision
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak
Published By: Crownpeak     Published Date: May 18, 2016
The Disruptive Future of Digital Experience Clouds Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management, enterprise applications, business technology
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
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