digital strategy

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Published By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
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crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
    
Crownpeak
Published By: IBM     Published Date: Mar 31, 2014
What is the ROI of social media? This is a crucial question that business leaders have been asking and many are still not satisfied with the answers. We will detail how there is ROI for social media. In this webinar, you will learn how to leverage this rich data source called social media and drive actionable insights that will apply to many facets of your business. Learn how to use social media analytics across Marketing, Sales and Customer Service.
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ibm, social media, marketing, roi, social media analytics, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing
    
IBM
Published By: East Coast Catalyst     Published Date: Jan 26, 2011
A white paper to assist senior managers in planning their corporate or business unit digital strategies.
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digital marketing strategy, web marketing strategy
    
East Coast Catalyst
Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
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rocketfuel, marketing, mobile, social media, digital marketing, branding
    
Rocket Fuel
Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy
    
Bridgeline Digital
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: CA Technologies     Published Date: Jun 03, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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CA Technologies
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: Progress     Published Date: Jan 06, 2017
Digitalization brings both new opportunities and confusion to even the most carefully planned selection processes for WCM. CIOs and IT leaders aiming to boost the effectiveness of their digital business strategy should use this document to help them select the most appropriate vendor and solution. Gartner Magic Quadrant reports are the standard of excellence for vendor evaluation, research and reporting. While many vendors are evaluated, only a select few meet the stringent criteria for inclusion. Continuing its long-standing tradition, Gartner has released the 2016 Magic Quadrant for Web Content Management (WCM). Progress is recognized as a “Challenger” in this year's report, based on a combination of completeness of vision and ability to execute. This is the third consecutive inclusion for the company's award-winning web content management and digital experience solutions. Web content management is an integral piece to any successful digital transformation strategy. In our minds t
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Progress
Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr
Published By: Magento     Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth Download this whitepaper to learn more!
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Magento
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