digital strategy

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Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: IBM     Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
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branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery
    
IBM
Published By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
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mobile email, mobile email marketing, digital marketing, email marketing strategy
    
Silverpop
Published By: Oracle     Published Date: Jan 16, 2014
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
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marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy
    
Oracle
Published By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy, business technology
    
Marketo
Published By: Marketo     Published Date: Nov 23, 2015
A guide for CMOs on designing the marketing organization of the future.
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marketo, marketing, digital, design, strategy, business technology
    
Marketo
Published By: HP AppPulse Mobile     Published Date: Jun 05, 2015
Businesses need a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is optimized via mobile apps. Use this report to understand which core capabilities and features you should look for in a good mAPM solution.
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mobile, applications, customer satisfaction, performance management, mapm, engagement
    
HP AppPulse Mobile
Published By: IBM     Published Date: Jan 07, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
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ibm, gartner, web, content management, digital strategy, wcm, knowledge management, enterprise applications, business technology
    
IBM
Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier
Published By: Vindicia     Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models, subscription billing analytics, subscription billing, saas digital storefront, saas billing solutions, recurring billing software, recurring billing, microtransaction business model, micro transactional model, enterprise subscription billing, digital storefront optimization, digital storefront, digital economy automation
    
Vindicia
Published By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models, subscription billing analytics, subscription billing, saas digital storefront, saas billing solutions, recurring billing software, recurring billing, microtransaction business model, micro transactional model, enterprise subscription billing, digital storefront optimization, digital storefront, digital economy automation
    
Vindicia
Published By: IBM     Published Date: Apr 15, 2015
Web content management is no longer simply a tool for creating Web pages — it's now vital software for increasing the effectiveness of digital strategies. IT leaders responsible for WCM should consider the software's functions in the broader context in which they will deliver their full value.
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content creation, interoperability, web content management, digital strategy, value added
    
IBM
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: Limelight     Published Date: Feb 15, 2013
Learn some simple ways to start assessing your digital presence.
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digital presence, digital marketing, content strategy, engagement, web presence
    
Limelight
Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience, user experience
    
Limelight
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud
    
IBM
Published By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
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network latency, website performance, latency, dns network, business intelligence
    
Dyn
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe
Published By: ForgeRock     Published Date: Oct 24, 2014
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and repeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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revenue generator, digital growth, identity management, customer-focused, it management, enterprise applications
    
ForgeRock
Published By: ForgeRock     Published Date: Mar 10, 2015
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and epeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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irm, management, time-to-market, forgerock, revenue generator, software development
    
ForgeRock
Published By: IBM     Published Date: Apr 23, 2015
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
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ibm, analytics, efficiencies, digital banking, management, strategy, data management, business technology, data center
    
IBM
Published By: IBM     Published Date: Jul 08, 2016
This analyst thought leadership report by TEC discusses the need for organizations to adopt modern ECM tools. Learn how IBM ECM with Box integrations can help establish easy and secure information access, sharing and collaboration to your digital business strategy.
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ibm, analytics, tec, ecm, ecm platforms, enterprise content management, box integration, knowledge management, enterprise applications, data center
    
IBM
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