content management systems

Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit  –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?

Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).

A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.

A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.

Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.

Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.

Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.

This white paper discusses the important issues related to email and Office 365 continuity and offers recommendations for decision makers to consider as they develop their continuity plans. The paper also provides a brief overview of Mimecast, the sponsor of this paper, as well as their relevant solutions.

Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.

Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.

The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.

Sprawl isn’t just a problem for cities. IT sprawl can hurt organizations, too. If left unchecked, multiple systems and platforms can cause inefficiency to rise and customer satisfaction to fall. Instead, think like an urban planner and manage growth with a master plan. In this white paper, see how you can put IT sprawl in its place with a single, scalable information management platform.

Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.

Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.

Sprawl isn’t just a problem for cities. IT sprawl can hurt organizations, too. If left unchecked, multiple systems and platforms can cause inefficiency to rise and customer satisfaction to fall. Instead, think like an urban planner and manage growth with a master plan. In this white paper, see how you can put IT sprawl in its place with a single, scalable information management platform.

Sprawl isn’t just a problem for cities. IT sprawl can hurt organizations, too. If left unchecked, multiple systems and platforms can cause inefficiency to rise and customer satisfaction to fall. Instead, think like an urban planner and manage growth with a master plan. In this white paper, see how you can put IT sprawl in its place with a single, scalable information management platform.

A Forrester report on the market overview of web content management systems.

Five best practices for getting your team ready to select a tool to engage customers, deliver personalized experiences, and manage customer experience effectively

Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.

Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with current technology - Difficult-to-use content management systems - Over-reliance on IT teams for simple functions - Inadequate access to customer data and insights - Integrating third-party apps - Managing and optimizing content

The role of enterprise content management (ECM) as a centralized document repository is well established. However, the value of ECM increases exponentially when it is leveraged as an information hub between line-of-business (LOB) systems to facilitate key processes, keep data in sync and maximize investments in existing applications.

Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.

More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.

Open Source solutions present not only a cost alternative, but also an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Drupal to various proprietary Content Management systems.

This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration