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Predictive Lead Scoring How To Turn Data Into Revenue

Webinar Published By: Mintigo
Mintigo
Published:  Nov 12, 2014
Type:  Webinar

Predictive lead scoring is a methodology for ranking leads in order to determine their sales-readiness by using predictive modeling to discover the most accurate and relevant data points for which to score.



Tags : 
marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management