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The Adobe 2013 Video Conversion Playbook

White Paper Published By: Adobe
Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  7 pages

Online video plays a critical role in today’s digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.



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adobe, video conversion playbook, digital marketing strategies, engaging customers, benefits to conversion, video production, business objectives, content and syndication strategy, customer lifecycle, understanding audience, casual browsers, right content, content placement, adobe experience manager, adobe scene7