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Publishers Boost Ad Revenue with Data Management

White Paper Published By: Bluekai
Bluekai
Published:  Aug 10, 2012
Type:  White Paper
Length:  13 pages

Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads. Ad exchanges, networks, demand-side platforms (DSPs) and supply-side platforms (SSPs) have turned ad-buying into a transparent marketplace where millions of dollars worth of inventory is bought in real-time every day. This fundamental shift in the way media is planned and purchased has led to audience aggregation across publisher inventory, primarily benefitting the buy-side.



Tags : 
data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, data management, data center